We are storytellers first, marketers second. We value authenticity, expertise and deep connections.
Layup Content was built out of frustration.

Frustration over confusing, uninspired finance "content."

Frustration over the lack of focus on high-quality storytelling.

Frustration over hazy content service providers that overpromise and underdeliver.

Layup Content was founded in 2014 by a team of experienced journalists — writers and editors whose work had appeared in national publications including Wired, Outside, Entrepreneur and many more. Our team includes former editors from Seeking Alpha, Yahoo Finance, ALM Media and more. Our founder is also the author of “Screw the Valley: A Coast-to-Coast Tour of America’s New Tech Startup Culture: New York, Boulder, Austin, Raleigh, Detroit, Las Vegas, Kansas City.”

We know firsthand how difficult it can be to get your message across and your voice heard in today's oversaturated, overstimulated world. Sometimes it seems like everyone is screaming and no one is truly communicating.

The Layup Content thought leadership process was developed to help our clients rise above this noise, bringing together deep communications experience, informed storytelling and on-the-ground production and promotional skills to hone your message to a sharp edge and use it to get results.

Be a thought leader.
Layup Content helps finance and fintech leaders uncover their best ideas, craft effective messaging and stories, and deliver them with maximum impact.
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