Thought Leadership

Setting yourself apart in today's crowded digital world means demonstrating your expertise. We help get you there.

Content Strategy

What are you trying to accomplish with your content? Who do you want to reach? How are you going to get there? We can help make sense of it all.

Brand Voice

What you say matters, but how you say it is what they'll remember. A unique brand voice can be anything—authoritative, playful, intellectual, approachable—as long as it's true to your personality and values.


Is your message really resonating the way it needs to? We craft unique, impactful communications strategies that encompass everything you do and feel organic and natural.

Editorial Services

When you're communicating in the digital world, every typo or mistake matters. We are your outsourced editorial staff, and your editorial calendar planners and managers.

White Papers

What makes your business unique? What is your USP? We help you put your ideas and insights down on paper to connect with potential partners and customers.

Web Site Copy

Your website is your virtual storefront and often the first thing a potential client see about you. Is it sending the message that you want it to? That you need it to?


Information is powerful. We craft copy that sells for clients in industries where sales copy is often regulated or tightly controlled.

Blog Management

Share your point of view, your insights and your connections. Keep your audience interested and engaged in what you have to say, and keep them coming back for more.


Content that happens in a vacuum doesn't make a sound. From social media, to syndication, to SEO, media outreach and more, we make sure you're reaching an audience that matters.

Be a thought leader.
Layup Content helps finance and fintech leaders uncover their best ideas, craft effective messaging and stories, and deliver them with maximum impact.
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