In this blog post, we'll explore the power of influencer marketing in finance and how it's changing the way we think about marketing.

In this blog post, we'll explore some of the trends that are shaping the future of finance content marketing and what marketers can do to stay ahead of the game.

In this blog post, we'll discuss how to use webinars in your content marketing strategy to grow your business.

In this blog post, we will explore the art of creating engaging infographics for finance and provide some tips to help you get started.

Here are some steps to help you create a lead magnet that will attract and engage your target audience.

In this blog post, we'll explore the benefits of guest blogging for content marketing.

In this blog post, we'll explore 10 financial content marketing ideas for small businesses that can help you achieve your marketing goals without breaking the bank.

In this blog post, we will discuss the role of content marketing in building a financial services business and how it can help you achieve your business goals.

In this blog post, we will explore how to use content marketing to build trust in finance and provide tips for creating effective content.

In this blog post, we will outline the most important dos and don'ts of email marketing for financial services.

In this blog post, we'll explore some key steps that investment firms can take to craft an effective content marketing strategy.

In this blog post, we will discuss the new rules of social media in finance content marketing.

Here are some tips on how to build a strong personal brand as a financial professional.

In this post, we'll discuss why you should consider investing in content marketing for your financial brand.

In this blog post, we'll share five ways to repurpose your finance content for maximum impact.

In this blog post, we'll discuss the art of writing compelling headlines for financial content.

In this blog post, we will explore the benefits of using video in finance content marketing and provide tips and tricks for creating effective videos.

In this blog post, we’ll discuss how to measure the success of your finance content marketing strategy.

In this blog post, we will explore the importance of SEO in finance content marketing and how it can benefit your business.

Here are seven types of content that can boost your finance marketing efforts.

In this blog post, we will explore the power of storytelling in financial content marketing and discuss how financial advisors can use storytelling to connect with their audience and achieve their marketing goals.

In this post, we will discuss the steps involved in creating a content marketing plan for your financial services firm.

In this blog post, we will discuss five content marketing strategies for financial advisors that can help to attract and retain clients.

New AI-based automation applications like ChatGPT are poised to revolutionize the way we do business. How will ChatGPT influence the way marketers do their jobs?

Content marketing requires planning ahead. Here's how to create a content calendar you'll actually stick to.

Marketers need the most useful and valuable marketing metrics to evaluate their campaign performance. Here are some of the metrics that, going into 2023, are likely to be most helpful.

No one just knows how SEO works right out of the gate. It takes plenty of time and effort to understand these concepts and even more to implement them correctly in real-world situations. That doesn't mean you have to go it completely alone, of course. Here's a list of some of the essential methods that will help you set a strong foundation for your site's SEO.

Content marketing is a vital aspect of any business's online presence. It is the process of creating and distributing valuable content to attract and engage a clearly defined target audience. But where do you start? Here, we'll cover the key steps for kicking off your content marketing efforts and turning leads into sales.

Affiliate marketing is a popular and effective way for financial services companies to promote their products and services. By partnering with other businesses and individuals, financial services companies can tap into new audiences and generate more leads and sales.

Digital marketing is a powerful tool for financial services companies to attract and retain customers, build brand awareness, and increase sales. However, with so many channels and strategies to choose from, it can be overwhelming to know where to start. In this blog post, we will explore some of the best practices for digital marketing in the financial services industry.

Creating a content strategy is essential for any business that wants to establish itself as a thought leader in its industry and drive profitable customer action through content marketing. A content strategy is a plan that outlines how your business will use content to achieve specific goals, such as increasing brand awareness, building trust and credibility, and generating leads.

Content marketing has arrived as a bonafide outreach channel for finance. But how can firms get started with the right partner? As with most B2B problems, this often calls for outside expertise in the form of a dedicated finance content marketing agency.

In today's digital age, content marketing has become an essential strategy for businesses of all industries to reach and engage their target audiences. Finance is no exception, and in this blog post, we will explore how finance companies can leverage content marketing to achieve their business goals.

As awareness of environmental issues continues to grow, more and more companies are making an effort to be more sustainable in their operations. However, with this increased attention comes increased scrutiny, and some companies have been accused of "greenwashing" – making false or misleading claims about the environmental benefits of their products or services. So, how can companies be more sustainable without being accused of greenwashing?

You may have heard that Google is phasing out its standard analytics setup, known for years as Universal Analytics, and replacing it with a new platform called Google Analytics 4. Here's a quick look at what's happening, why, and what it will mean for users.

Email marketing remains one of the effective strategies to reach, engage and nurture your targeted Business-to-Business (aka B2B) prospects. That's why your email list is so important. But how can you build a high-quality list of well-targeted, engaged recipients?

The financial services industry needs to focus more on getting its content right than other industries. That's because it deals with sensitive topics like debt and savings that affect their consumer's quality of life. Being in the business of other people's money also means it is critical to establish yourself as an industry leader. The solution to this is authority content.

Did you know that 53.6% of the world's population is active on social media? It is, therefore, no surprise that 89% of B2B marketers are turning to social media platforms for content distribution. But can B2B get it right?

As a marketing tactic, thought leadership is about listening and sharing expert advice to solve challenges facing humanity. A recent Survey Monkey report shows that LinkedIn has over one million people with the "thought leader" tag. Also, the 2020 Edelman-LinkedIn Thought Leadership survey found that 63% of buyers believe thought leadership proves a business truly understands and has solutions to clients' challenges.

Regular website maintenance includes optimizing your website so that it appears higher in search engine results. The majority of online encounters begin with a search engine, which means that, despite the fact that SEO operations might be complex and time consuming, they are an essential component of your online marketing strategy.

In marketing, a "funnel" refers to a digital property that attracts potential customers and guides them through a sales process organically, filtering out those who may not be interested along the way. It starts with broad appeal content at the "top" of the funnel, becoming more specialized and specific as the buyer moves "down" through the funnel process. By the end, you have a set of highly engaged, qualified sales prospects.

It takes more than an eye-catching design and a few blog posts to build an effective B2B website. The user journey, design, messaging, performance, and structure all play their part in creating a website that supports lead generation and builds opportunities in your pipeline.

In 2022, about 66% of marketers anticipate revenue growth. 90% of them believe that 2020 aided in increasing digital engagement, and the trend is expected to continue well into 2022. B2B refers to business-to-business while B2C refers to business-to-consumer, in reference to the target of a campaign or message.

Frequently asked questions pages, popularly known by their acronym FAQs, are commonly used in articles, blogs, and online forums. Over the years, FAQs have become a vital and must-have feature for most financial businesses and websites for optimizing website navigation.

Financial services providers and banks may not be able to agree on much, but they all know that their businesses depend upon the same thing: high-quality content. The finance sector is unique in its need for accuracy, consistency, and professionalism when it comes to content marketing. Not only do information and data need to be accurate (and therefore trusted), but the language used must be appropriate to an international audience, engaging and compelling.

But many businesses don't have an email marketing strategy that delivers results, and it can be difficult to determine why. That's a shame, because email marketing is said to generate $38 for every $1,000 spent. This makes it one of the most effective ways to reach your customers. And, in particular, several types of email content can be effective for B2B marketers.

Cryptocurrencies are a relatively new phenomenon, so the amount of content out there on them is still growing. However, by 2022, there will be more than 2.5 million pieces of content on cryptocurrencies alone. It means that finance brands need to start creating crypto content if they want to stay ahead of the curve.

Email and email newsletters will continue to be popular and effective forms of B2B marketing in 2022 and beyond. A recent study by the Radicati Group found that "email continues to be the most popular communications channel, with more than 4.3 billion users worldwide." This steady increase in email volume is due, in part, to the continued popularity of email newsletters.

The importance of thought leadership is no secret, but making the case for its investment, determining long-term ROI, and most importantly, understanding its impact on your buyer's journey can be difficult.

Inbound marketing has been on the rise in recent years as a more effective way to reach customers. Only 17% of marketers think that outbound methods produce high-quality leads for sales, according to a HubSpot poll.

Content marketing is a strategy that focuses on creating, publishing, and distributing online content. It is used by 93% of B2B marketers to create brand awareness and engage the target audience. The content created includes blogs, articles, podcasts, videos, and other media content. By creating relevant content for your audience, you establish yourself as an expert in the industry.

Search Engine Optimization (SEO) might seem less relevant in 2022, but in reality SEO keeps on adapting and is now even more complex. In fact, 61% of B2B marketers claim organic and SEO traffic generated more web traffic compared to other marketing techniques.

It takes more than an eye-catching design and a few blog posts to build an effective B2B website that drives real leads. The user journey, design, messaging, performance, and structure all play their part in creating a website that supports lead generation and builds opportunities in your pipeline.

Layup Content is pleased to announce that it has joined HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform for scaling companies, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.

Done right, a content strategy can drive new business in finance just as in any other industry. Here's how.

LinkedIn delivers 46 percent of social traffic to B2B sites, and has long been the destination of choice for professional users and others looking to tap their networks for work. Thought leadership is a critical part of marketing in 2022 and LinkedIn is a key avenue for establishing yourself as a thought leader.

Today, we're taking a look at financial content marketing. Including suitable types of content and the top five finance companies that are fully utilizing content marketing.

Content marketing is one of the most powerful and cost-effective ways for financial advisors to build their brand and drive traffic to their websites. So why aren't more advisors using it?

Finance thought leadership like op-eds, commentary, insightful webinars and even blog posts like this one can help both B2C and B2B organizations build a competitive advantage over others in their industries that yield greater differentiation, more effective lead gen and ongoing revenue. But how can you make sure it works for you and your finance brand?

Building an investment portfolio can be exciting. But, when the economy feels fragile, investing your hard-earned money can feel like handing it over to a stranger in a back alley who promises to return it with interest.

Financial success is more than just money in the bank. It’s peace of mind knowing that you’ve done the hard work— paid off debts, saved along the way, and have an investment portfolio that makes you feel confident about your money. In other words, financial success is more a way of being that a one-time win.

For investors, diversification matters. But there’s more to a well-diversified portfolio these days than just those two well-known options.

The concept of “impact investing” has gained a lot of traction in recent years, expanding beyond environmental and sustainability causes to include diversity issues, social impact, healthcare and more.