Everything You Need to Know About the Upcoming Move to Google Analytics 4
You may have heard that Google is phasing out its standard analytics setup, known for years as Universal Analytics, and replacing it with a new platform called Google Analytics 4. Here's a quick look at what's happening, why, and what it will mean for users.
July 11, 2022
How to Build a B2B Email List
Email marketing remains one of the effective strategies to reach, engage and nurture your targeted Business-to-Business (aka B2B) prospects. That's why your email list is so important. But how can you build a high-quality list of well-targeted, engaged recipients?
July 7, 2022
The Complete Guide to Creating Truly Authoritative Finance Content
The financial services industry needs to focus more on getting its content right than other industries. That's because it deals with sensitive topics like debt and savings that affect their consumer's quality of life. Being in the business of other people's money also means it is critical to establish yourself as an industry leader. The solution to this is authority content.
June 29, 2022
7 Tips for Boosting B2B Brand Awareness with Social Media Marketing
Did you know that 53.6% of the world's population is active on social media? It is, therefore, no surprise that 89% of B2B marketers are turning to social media platforms for content distribution. But can B2B get it right?
June 9, 2022
Why Thought Leadership Matters More Than Ever
As a marketing tactic, thought leadership is about listening and sharing expert advice to solve challenges facing humanity. A recent Survey Monkey report shows that LinkedIn has over one million people with the "thought leader" tag. Also, the 2020 Edelman-LinkedIn Thought Leadership survey found that 63% of buyers believe thought leadership proves a business truly understands and has solutions to clients' challenges.
June 1, 2022
5 Easy SEO Techniques to Boost Your Rankings
Regular website maintenance includes optimizing your website so that it appears higher in search engine results. The majority of online encounters begin with a search engine, which means that, despite the fact that SEO operations might be complex and time consuming, they are an essential component of your online marketing strategy.
May 23, 2022
Building a Financial Services Marketing Funnel
In marketing, a "funnel" refers to a digital property that attracts potential customers and guides them through a sales process organically, filtering out those who may not be interested along the way. It starts with broad appeal content at the "top" of the funnel, becoming more specialized and specific as the buyer moves "down" through the funnel process. By the end, you have a set of highly engaged, qualified sales prospects.
May 16, 2022
10 Hacks to Generate More Leads From Your Website
It takes more than an eye-catching design and a few blog posts to build an effective B2B website. The user journey, design, messaging, performance, and structure all play their part in creating a website that supports lead generation and builds opportunities in your pipeline.
May 13, 2022
What’s the Difference Between B2B and B2C Marketing?
In 2022, about 66% of marketers anticipate revenue growth. 90% of them believe that 2020 aided in increasing digital engagement, and the trend is expected to continue well into 2022. B2B refers to business-to-business while B2C refers to business-to-consumer, in reference to the target of a campaign or message.
May 3, 2022
How to Incorporate a FAQ Page into Your Content Strategy
Frequently asked questions pages, popularly known by their acronym FAQs, are commonly used in articles, blogs, and online forums. Over the years, FAQs have become a vital and must-have feature for most financial businesses and websites for optimizing website navigation.
May 3, 2022
5 Rules for Creating Awesome Finance Content
Financial services providers and banks may not be able to agree on much, but they all know that their businesses depend upon the same thing: high-quality content. The finance sector is unique in its need for accuracy, consistency, and professionalism when it comes to content marketing. Not only do information and data need to be accurate (and therefore trusted), but the language used must be appropriate to an international audience, engaging and compelling.
May 3, 2022
The 5 Email Types that Deliver for B2B Brands
But many businesses don't have an email marketing strategy that delivers results, and it can be difficult to determine why. That's a shame, because email marketing is said to generate $38 for every $1,000 spent. This makes it one of the most effective ways to reach your customers. And, in particular, several types of email content can be effective for B2B marketers.
May 3, 2022
Everything Finance Brands Need to Know About Crypto Content
Cryptocurrencies are a relatively new phenomenon, so the amount of content out there on them is still growing. However, by 2022, there will be more than 2.5 million pieces of content on cryptocurrencies alone. It means that finance brands need to start creating crypto content if they want to stay ahead of the curve.
April 18, 2022
5 Ways to Make Your Newsletter Creation Process Less Painful
Email and email newsletters will continue to be popular and effective forms of B2B marketing in 2022 and beyond. A recent study by the Radicati Group found that "email continues to be the most popular communications channel, with more than 4.3 billion users worldwide." This steady increase in email volume is due, in part, to the continued popularity of email newsletters.
April 18, 2022
How Thought Leadership Fits Into the Buyer's Journey
The importance of thought leadership is no secret, but making the case for its investment, determining long-term ROI, and most importantly, understanding its impact on your buyer's journey can be difficult.
April 18, 2022
What is Inbound Marketing?
Inbound marketing has been on the rise in recent years as a more effective way to reach customers. Only 17% of marketers think that outbound methods produce high-quality leads for sales, according to a HubSpot poll.
April 18, 2022
Nine Steps to Creating a Content Marketing Strategy in 2022
Content marketing is a strategy that focuses on creating, publishing, and distributing online content. It is used by 93% of B2B marketers to create brand awareness and engage the target audience. The content created includes blogs, articles, podcasts, videos, and other media content. By creating relevant content for your audience, you establish yourself as an expert in the industry.
April 18, 2022
The New Rules of B2B SEO
Search Engine Optimization (SEO) might seem less relevant in 2022, but in reality SEO keeps on adapting and is now even more complex. In fact, 61% of B2B marketers claim organic and SEO traffic generated more web traffic compared to other marketing techniques.
April 18, 2022
9 Ways to Generate More Leads From Your Website
It takes more than an eye-catching design and a few blog posts to build an effective B2B website that drives real leads. The user journey, design, messaging, performance, and structure all play their part in creating a website that supports lead generation and builds opportunities in your pipeline.
March 29, 2022
Layup Content Becomes a Hubspot Solutions Partner
Layup Content is pleased to announce that it has joined HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform for scaling companies, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.
March 25, 2022
The Ultimate Guide to Creating Finance Content That Attracts Attention
Done right, a content strategy can drive new business in finance just as in any other industry. Here's how.
March 21, 2022
Optimizing Your Linkedin for Thought Leadership
LinkedIn delivers 46 percent of social traffic to B2B sites, and has long been the destination of choice for professional users and others looking to tap their networks for work. Thought leadership is a critical part of marketing in 2022 and LinkedIn is a key avenue for establishing yourself as a thought leader.
March 14, 2022
Five Examples of Great Finance Content Marketing
Today, we're taking a look at financial content marketing. Including suitable types of content and the top five finance companies that are fully utilizing content marketing.
March 1, 2022
A Financial Advisor’s Guide to Content Marketing
Content marketing is one of the most powerful and cost-effective ways for financial advisors to build their brand and drive traffic to their websites. So why aren't more advisors using it?
February 15, 2022
How to Become a Finance Thought Leader in 2022
Finance thought leadership like op-eds, commentary, insightful webinars and even blog posts like this one can help both B2C and B2B organizations build a competitive advantage over others in their industries that yield greater differentiation, more effective lead gen and ongoing revenue. But how can you make sure it works for you and your finance brand?
February 8, 2022
What is Social Proof?
September 14, 2021
Portfolio Construction in a Downturn: Where to Find Safety Today
Building an investment portfolio can be exciting. But, when the economy feels fragile, investing your hard-earned money can feel like handing it over to a stranger in a back alley who promises to return it with interest.
December 13, 2020
The 5 Biggest Risks to Your Financial Success
Financial success is more than just money in the bank. It’s peace of mind knowing that you’ve done the hard work— paid off debts, saved along the way, and have an investment portfolio that makes you feel confident about your money. In other words, financial success is more a way of being that a one-time win.
December 13, 2020
Alternative Investing 101: Are You Truly Diversified?
For investors, diversification matters. But there’s more to a well-diversified portfolio these days than just those two well-known options.
December 13, 2020
Investing with Impact: The New Rules of Making a Difference
The concept of “impact investing” has gained a lot of traction in recent years, expanding beyond environmental and sustainability causes to include diversity issues, social impact, healthcare and more.
December 13, 2020
Be a thought leader.
Layup Content helps finance and fintech leaders uncover their best ideas, craft effective messaging and stories, and deliver them with maximum impact.
Start Now