It takes more than an eye-catching design and a few blog posts to build an effective B2B website that drives real leads. The user journey, design, messaging, performance, and structure all play their part in creating a website that supports lead generation and builds opportunities in your pipeline. But that doesn't mean you have to start from scratch. There are a number of steps that any business can take to step up their existing website to make it a more effective avenue for lead gen, and none of them involve creating a new site or scrapping what you already have.
One of the best ways to generate more leads from your website is by using lead capture forms. A lead capture form allows visitors to your website to provide their contact information in exchange for something of value.
Lead capture forms are a great way to collect leads because they are easy to use and offer a lot of value to the visitor. Additionally, they are a great way to build a list of potential customers.
Another way to generate more leads from your website is by improving its page structure. Page structure is the layout and organization of a website's content. If you want to generate more leads from your website, you should ensure that its page structure is effective and easy to use.
When a website is easy to navigate and has a logical structure, users are more likely to stay on the site longer and visit more pages. This increases the likelihood of finding what they are looking for, which increases the chance of generating a lead.
Your website design plays a significant role in generating leads. If it is not visually appealing, visitors will not stay on your site long enough to fill out a capture form or click on a call to action. You will miss out on the opportunity to create a lead.
Additionally, users may become frustrated and leave the site if your website is challenging to navigate. A well-designed and professional website improves your conversion rate and makes it easier for visitors to find what they want.
Content marketing is another excellent way to generate more leads from your website. Content marketing is creating and sharing valuable content to attract and engage potential customers. This is a great way to attract and engage potential customers, and it's also a great way to build relationships.
Another way to generate more leads from your website is by using landing pages. Landing pages are web pages designed for a specific purpose. If you want to create more leads from your website, ensure that its landing pages are practical and user-friendly.
Moreover, you can include Calls-to-action (CTAs) on your pages. These are buttons or text links that encourage website visitors to take a specific action. CTAs are a great way to get website visitors to convert into leads.
Social media is an excellent platform for promoting your business and driving traffic to your website. Plus, it's a great way to connect with potential customers and build relationships. Various social media platforms exist. Be sure to choose the one that reaches a broader audience, and best fits your needs.
No one likes to pay for leads, but pay-per-click (PPC) advertising can be a reliable way to generate leads from your website by driving traffic directly to it from Google, Facebook and elsewhere. This is an advertising model in which advertisers pay each time someone clicks on one of their ads.
Search engine optimization, on the other hand, can be effectively free and highly effective when done right. If you want to generate more leads from your website, ensure that search engines like Google know about your site and are scraping it regularly by creating fresh, engaging content for your target customers on a regular basis. This will help you improve the visibility of your website and increase the number of potential leads that come to your site.
Email marketing is another excellent way to generate more leads for your business because it reaches targets right in their inbox, allowing you to target your precise message for the person receiving it. Email marketing entails sending emails to potential and current customers to promote your business.
Leads are essential for any business, and without them, your business will struggle to survive. Be sure to select the way that works best for your business. Contact us to talk over your specific needs and get started..