Building a Financial Services Marketing Funnel

May 16, 2022

In marketing, a "funnel" refers to a digital property that attracts potential customers and guides them through a sales process organically, filtering out those who may not be interested along the way. It starts with broad appeal content at the "top" of the funnel, becoming more specialized and specific as the buyer moves "down" through the funnel process. By the end, you have a set of highly engaged, qualified sales prospects.

As of 2022, inbound leads (those leads generated by a company's digital marketing efforts that find their way to its content) cost 60% less than outbound leads (leads generated by cold-calling or purchasing lists). In fact, for every $100 spent on inbound marketing, the average company generates $215 in revenue.

How to Create an Effective Marketing Funnel

These statistics show the importance and effectiveness of digital marketing and how it should be used to generate leads for your financial services business.

1. Understand Your Target Market

You can't just create a marketing funnel and hope that it works. You need to clearly understand who your target market is and what their interests are. Otherwise, you're just wasting your time and money.cIf you don't know who your target market is, take some time to research it. Figure out who your ideal customer is and what they're looking for. Once you understand your target market well, you can start creating content that appeals to them.

You need to know who you're marketing to create content that appeals to them. Without this step, the rest of the funnel won't matter.

2. Create Compelling Content

Once you know your target market, you need to create content that appeals to them. This content should be compelling and interesting, or you risk losing their attention. Your content should be well-written and informative, but it also needs to be engaging. Write headlines that make people want to click, and use images and videos to break up the text.

If you're not sure what kind of content to create, take a look at your competitors. See what types of articles they're writing and try to improve on them. There's no need to reinvent the wheel here; make sure that your content is better than theirs. Compelling content is the key to keeping people's attention. Make sure that your content is well-written, informative, and engaging.

3. Get Your Content Out There

Once you've created some great content, it's time to get it out there. There are some ways to do this, but the most effective way is to use social media. Social media is a powerful tool that can help you reach a large audience with minimal effort. Use social media to promote your articles, and include links back to your website.

You can also use email marketing to promote your content. Send out weekly newsletters with links to your latest articles, and make it easy for people to sign up for them. Getting your content out there is essential if you want people to see it.

4. Capture Leads

Now that you've gotten people to your website, it's time to capture their information. The best way to do this is to use lead magnets. A lead magnet is a piece of content that you give away for free in exchange for an email address. It could be an eBook, a checklist, or even a short video. The important thing is that it's something that your target market wants.

Once you have a lead magnet, create a landing page where people can sign up for it. Include a form where they can input their email address and include a strong call-to-action.

5. Nurture Your Leads

Now that you've captured people's information, it's time to nurture those leads and work them down through your funnel. The best way to do this is through email marketing. Send out weekly emails with helpful tips and information, and include links back to your website. You can also use retargeting ads to reach people who have visited your site but haven't converted. Nurturing your leads is essential if you want to turn them into customers. Use email marketing and retargeting ads to reach out to them regularly.

B2B vs. B2C Marketing Funnels

When it comes to marketing funnels, there are two main types: BtoB and BtoC.

BtoB (business-to-business) marketing is when a company sells products or services to another business. For example, a software company that sells its products to other companies would be considered BtoB. BtoC (business-to-consumer) marketing is when a company sells products or services to individuals. For example, a clothing company that sells its products to consumers would be considered BtoC.

The main difference between the two is who the target market is. BtoB marketing usually involves more complex products and services, and the sales process is often longer. BtoC marketing usually involves more specific products and services, and the sales process is often shorter.

Building a marketing funnel is essential for any business that wants to generate leads and conversions. By creating compelling content and getting it out there, you can capture people's attention and turn them into customers.Contact Us to get started.

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