The New Rules of Social Media in Finance Content Marketing

May 22, 2023

Social media has become an essential tool for finance content marketers to reach and engage with their audiences. However, with the ever-changing landscape of social media, it's important to understand the new rules of the game. In this blog post, we will discuss the new rules of social media in finance content marketing.

1. Authenticity is key

In the past, brands could get away with superficial content that lacked authenticity. However, with the rise of social media influencers and user-generated content, audiences are demanding more authentic content from brands. Finance content marketers must focus on creating content that is genuine and resonates with their audience.

2. Consistency is crucial

Social media algorithms prioritize accounts that consistently post quality content. Finance content marketers must create a content calendar that outlines what type of content to post, how often to post, and on which platforms. By doing so, they can maintain a consistent presence on social media and remain top of mind with their audience.

3. Visuals are a must

Visual content is becoming increasingly important on social media. According to HubSpot, social media posts with images receive 94% more views than those without. Finance content marketers must incorporate visuals into their content strategy, including high-quality images, videos, and infographics.

4. Short-form content is king

Social media users have short attention spans, which means that long-form content is less likely to be consumed. Finance content marketers must create short-form content that is engaging, informative, and easy to consume. Examples of short-form content include social media posts, videos, and blog posts.

5. Paid social is necessary

Organic reach on social media is declining, which means that finance content marketers must incorporate paid social into their strategy. Paid social includes advertising on social media platforms such as Facebook, LinkedIn, and Twitter. By doing so, finance content marketers can target their audience more effectively and increase their reach.

6. Engagement is essential

Social media is a two-way conversation, and finance content marketers must engage with their audience to build relationships and establish trust. This includes responding to comments and messages, asking for feedback, and sharing user-generated content. By doing so, finance content marketers can create a loyal following and increase brand awareness.

In conclusion, social media has become an essential tool for finance content marketers, but the rules of the game are constantly changing. By focusing on authenticity, consistency, visuals, short-form content, paid social, and engagement, finance content marketers can create a successful social media strategy that resonates with their audience and achieves their marketing goals.

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