What Does ChatGPT (Really) Mean for Marketers?

March 8, 2023

Marketing is all about leveraging the tools available to you so that you can provide better end results for your clients. A smart marketer knows that, if they want to stay competitive, they need to deliver the best results they can, and marketing tools like CRM platforms, lead capture and conversion systems, and automation can help immensely. 

Today, one of the fastest growing sets of marketing tools are those that make use of machine learning and artificial intelligence. In fact, new AI-based automation applications like ChatGPT are poised to revolutionize the way we do business. But what does this mean for marketing? How will ChatGPT influence the way marketers do their jobs? Here's what's just on the horizon.

What Is ChatGPT?

ChatGPT is an artificial intelligence language model, otherwise known as an AI chat bot. Designed by OpenAI, a San Francisco-based AI company that's developed tools like DALL-E 2, which is used to create AI-generated art, ChatGPT uses complex algorithms to "teach" itself how to respond to written queries in the same way a person would. ChatGPT can generate text responses that, in an increasing number of cases, are indistinguishable from what a human being could come up with. 

ChatGPT's ability to learn and adapt is, in a word, remarkable. The AI model is fed large collections of data in the form of text, which it then analyzes for patterns to help it generate its output. The results are varied - from providing accurate responses to questions asked of it to scanning long texts and creating a summary to even writing stories, ChatGPT's capabilities seem nearly limitless.

Applying ChatGPT to the Marketing Sector

There are potentially dozens of ways that an AI text generation app like ChatGPT can uplift the marketing sector. Here are some examples of the ways that ChatGPT can make the biggest impact.

·       Content Creation: Content marketing is a labor-intensive process that involves sourcing competent content creators capable of meeting the needs of a company and its intended audience. Leveraging ChatGPT to create content based around a set of keywords is potentially useful, as this content can be used as an initial draft that human editors can then modify as needed.

·       Search Engine Optimization: Good SEO is crucial for marketing efforts, but a lot of it, like creating meta descriptions for content, is routine and repetitive. Using ChatGPT to generate meta descriptions and assist in researching keywords can speed up this process through targeted automation.

·       Improving Customer Service: Because ChatGPT's outputs look so much like natural human language, integrating it into a customer service chatbot for a company can allow it to provide the answers those customers need instantly. This not only ensures a better overall customer experience, but it also reduces workload on businesses as well, freeing up resources to be spent in other crucial areas.

A Valuable Tool, Not a Silver Bullet

ChatGPT has the potential to be truly game-changing when it comes to how it can help automate and streamline your marketing efforts. Yet as many different opportunities using an AI text generator like ChatGPT might represent for marketers, it's still far from perfect. Like any new technology, especially one that's been asked to complete a task as advanced as replicating human-level writing, it still has a long way to go in many respects.

It's key to remember that ChatGPT is not a definitive solution for replacing content creators, for example. Yes, it can be used to automate content creation, but its output won't be ideal - it will need to be carefully reviewed and revised to ensure it conveys the right editorial voice the client is looking for. Additionally, any output from ChatGPT will need to be vetted for accuracy and corrected where necessary. This will always require a human behind the wheel making the final decisions.

The Final Word on ChatGPT

As an AI-based text generation software algorithm, ChatGPT has made serious waves for its ability to create content in ways has never been possible before. It's an extremely advanced algorithm that can produce text passages that are often indistinguishable from those created by humans. This is exciting for marketers, as such a powerful tool has major implications for automating and streamlining dozens of the most time-consuming processes that goes into being a successful marketer.

But for all its jaw-dropping capabilities, ChatGPT still has its limitations. It's nowhere near advanced enough to be used to create marketing materials that would be suitable as a final deliverable for a client, as it's still necessary to review the text it outputs to seek out and eliminate inconsistencies and inaccuracies, as well as to fine-tune tone and style. All the same, ChatGPT is still a powerful tool that has the potential to make the lives of marketers everywhere much easier - when used wisely and correctly.


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